Today we’re talking about the launch of our biggest & newest feature to date 🔥🚀
#️⃣ hashtag discovery
This idea was on a Product Vision board just 14 days ago, but our Product and Engineering teams are accelerating at a crazy pace right now..
From today on Kyra, you can access and search the historical performance of over 27 million hashtags.
➡️ how?
We’ve been collecting billions of videos and data on hashtags for TikTok over the last 3 years, so we’re sitting on an insane amount of valuable information. And we wanted to combine that into a powerful tool that would do 3 main things for you:
📈 Direct Your Creative Ideation
What it is: Is a video gaining traction, breaking out right now, and should I create a piece of content to jump on it? Is a hashtag used at a particular time of year and when is the peak time to get involved? We showcase 27 million hashtags that you can view and filter by fastest growing and also see the historical peaks.
Why We Love It: You can now see the historical performance of a hashtag, alongside its weekly growth. It gives a great oversight on directional trends and when is the right time to jump on one.
🏆 Showcase top-performing videos
top performing videos of all time for paris fashion week hashtag
What It is: Scroll through the top-performing videos for a particular hashtag by views, engagement, and even top ads.
Why We Love It: Sometimes you may know the topic or trend of what you want to post about but you don't know what format, or what video idea will actually work. Now, you can see what the top-performing videos of all time are within a hashtag and use this as inspiration for building out format ideas for your brand that are going to land well within the platform.
👀 See who’s talking about you
What It is: Now within our platform, you can see every video that has ever tagged your brand in a hashtag, sorted by top performing.
Why We Love It: Our partners are often running paid campaigns, so their brands get tagged – a lot. But there are dozens, if not hundreds, of organic, non-paid content that exists they want to know about and tap into. Working smarter and not harder to help maximize your creator marketing ROI.
I’d love to hear your feedback on the tool 📢. We’re iterating it weekly so expect updates and more coverage, for example, you’ll have the ability to sort videos by most recently posted soon.
Thanks ✌️
