Before we get into this week’s updates, have you read our Gen Z fashion white paper?
Following the success of our annual Gen-Z State of Beauty report, we've launched our inaugural fashion report, "Fashionomics". We surveyed 1,000 Gen Zers on what's driving them to purchase fashion products in 2023.
Find out the factors driving Gen Z to purchase, as well as their top fashion brands, their top creators, and more, by downloading the report.
Back to this week’s update!
Our philosophy on creator marketing ---->
Creators = Community
We want you to build long term relationships with your creators, in order to do so you need to be able to monitor and measure the success of the creators you work with over time.
Introducing…
My Creators 👪
Simply click “My Creators” in the left menu to view your creators
This section shows you a list of all the creators you’ve worked with across all your campaigns (both live and past), and aggregates each creators performance to give you a single snapshot of each creators stats. 📈
You can see:
the number of submissions (i.e. briefs) they have worked on
their average performance (performance = the views they achieved on a your branded post vs their account’s average views)
total views, total likes, average engagement rate, % of total views contribution, and average sentiment
You’ll also see gold/silver/bronze badges awarded to the creators with the highest contribution to total views! 🥇🥈🥉
And as always, you can export this data by simply clicking the download button in the top right ⬇️
Creator Discovery
We’re continually rolling out new features to our creator discovery tool, and this week is no different!
We’ve got an awesome new filter to explore creators by and a new carousel on the creators profile page 🤓
Mentions ＠🫵
Mentions is the handle for the account on TikTok
Discover creators by adding up to 5 ‘mentions’ keywords. This filter examines the captions of a creator’s posts and searches for any mentions (@) that matches your keywords. E.g. Input “Nike, Adidas, Puma” to view creators who have been speaking about these brands.
Get excited! In the next few weeks, we’ll be adding an “has_ads” filter and an Ad Posts Carousel into the profile page. Using the ‘mentions’ and ‘has_ads’ filter together will show you creators who have likely posted paid content about the mentioned account - and then you can view those posts in an “Ad Post” carousel on the creators profile page!
Kyra Platform Posts Carousel 🟢
Here we can see Mia’s posts across the brands she’s worked with
When viewing a Kyra creator’s profile page (e.g. when you are reviewing the list of creators we’ve suggested to you for a campaign), you will now see a carousel of all the previous posts made by the creator across their different brands and campaigns.
This is a very cool way to see how they have performed for other brands! 💪
Last but certainly not least…we have started rolling out our new UI upgrades!
Hide/Show Menu
Simply click the arrows to hide/show the menu
To help you maximise your screen space and view more information easier, you can now hide/show the left navigation menu! Simply click the arrows at the top to open/close the menu ➡️
And that’s a wrap for this week! As always, if you have any ideas or suggestion, we’d love to hear them. We are focused on providing continual upgrades and creating an ever-better experience for you ❤️
