This week's Kyra update has a little bit of everything for everyone, including updates to our Creator Discovery Tool, in-platform approvals and clarity around your upcoming briefs. We're here to make it all easier and simpler for you.

⚡️ Speed search
🌎 Global search
✍️ Brand approvals
🕐️ Scheduled briefs

Teaser: over the next few weeks we are planning to launch an onslaught of new features and enhancements. We’ve been building and using internally some incredible tech for trend discovery…watch this space.

But first…

Our Discovery search has been fine-tuned for performance. The load times and speed of searches, filters and hashtag search is lightning-quick now.

Watch me use it here to find creators in record time.

We want to be the fastest discovery tool in the industry. Not only because we use the product every day but we know that you don’t have time to be waiting for things to load!

We’ve now added all regions to Discovery. If you click the dropdown filter for Creator Location on the filter, you’ll now see every country.

Now, let’s get a little techy, we have a database that is 420 million accounts that have been created on TikTok. We only show creators in Discovery if..

This number is now up to 6 million creators. Over the coming weeks, we believe this will rise to ~14 million creators.

This will be the most complete database of active, high-growth creators on TikTok.

Video submissions from creators can now be routed to you for approval/feedback before going live.

Kyra will always act as the first line of review, before sending it on to you for your final approval.

We want to ensure the full process can be executed end to end through the platform for partners that require this step.

Note: This is only for managed campaigns where brand approval is built into the pricing. Kyra’s suggestion, to ensure speed and authenticity of content, is to have only Kyra approvals on campaigns but we know that can’t always be the case!

This has come from direct feedback from our partners as we’ve been going through the briefing process.

Now inside Live Briefs, you can see your scheduled briefs. As your brief is going through the process of Brief Actions for creator selection, creator brief sign-off, video approvals etc, it will show in Live Briefs with the scheduled Live Date.

At all times you’ll know what is scheduled to go live 🙏

Just wanted to say thanks again for your support. Many of these updates have come directly from your feedback which is massively appreciated. ✌️

Watch out for some trend-related updates to help accelerate brief ideation 🚀